Elizabeth Grojean is the founder and CEO of Baloo Living, a sleep and wellness company here to support people in reconnecting mind and body for a deeper sense of peace through cool and breathable weighted blankets. She launched the company after taking a year-long sabbatical to Bali, where she was transformed by the opportunity to find stillness and connect with nature on the magical island. In this episode she shares how she got into the sleep industry, the science behind weighted blankets and her one piece of advice we should all take to heart in 2021.
SHOW NOTES:
1:20 Welcome to the show!
3:16 Elizabeth’s Bio
3:56 Welcome Elizabeth
4:45 Her journey into the sleep industry
5:42 Her addiction to productivity
8:10 Starting with e-commerce
9:43 Introducing the weighted blanket
12:26 Temperature control
13:36 How much does it weigh?
15:20 Research on Deep Pressure Touch
16:24 Swedish study on weighted blankets
17:11 Insomnia Severity Index
17:20 Anecdotal story
18:09 Heart Rate Variability connection
18:40 Lauren’s “dolphin” experience
20:39 Using safer materials & sustainability
23:37 The story behind the name Baloo
25:19 Sleep Stone Mask
27:51 Tone Therapy System speakers
29:55 Finding balance at home
32:25 How she starts her work day
33:36 Who should be using the blanket
35:55 One piece of advice
38:59 How you can find Elizabeth & Baloo
39:33 Thanks for tuning in!
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